This is a very big year for the tourism industry in Wales. The Welsh Government has launched a special campaign to help the world recognise Wales as the capital of adventure tourism.
It is no secret that with Wales’ rugged and varied landscape, abundant in mountains, waterfalls, hills, forests and rivers, it is an ideal spot for all kinds of outdoor sports, however the innovative minds of local people have already seen the natural potential of the area and gone a step further. Over the years Wales has indeed become a centre for some of the world’s most adrenaline fuelled outdoor sports, such as mountain biking and white water rafting, but now it is home to many big adventures following the opening of major attractions in the last few years such as Zip World and Surf Snowdonia.
Zip World and Surf Snowdonia are just the most famous of the high energy attractions you can find in Wales but they have certainly brought the world’s attention to our little corner of the globe as we now play host to the world’s first inland wave park and Europe’s longest and fastest Zip Wire experience.
The Welsh Government hopes to build on the success stories of attractions like Surf Snowdonia and Zip World by making 2016 the Wales Year of Adventure. This is actually part of a wider three year campaign strategy where 2017 will become the Year of Legends and 2018 will be the Year of the Sea.
The Year of Adventure has now officially begun and a fantastic campaign has been launched by Visit Wales to support this and help all organisations and businesses in the country join in to showcase their adventures. On Monday night (25th January 2016) the first of several promotional adverts was launched on TV during Coronation Street and Pobol Y Cwm. Shot from above this video, directed by one of Wales’ leading directors, beautifully captured the awe inspiring scenes Wales has to offer.
Anyone can join in with this campaign on social media by sharing their stories, adventure attractions, special events, videos and pictures simply by using the hashtags #FindYourEpic and #WalesAdventure.
It goes a lot further than just promotion since the Welsh Government is promising 10 years of ongoing investment to keep building Wales into the world’s main adventure destination. It has also been announced that £240,000 worth of funding has been set aside for eight projects across Wales, which will tie in with Year of Adventure.
The meaning of adventure also extends far beyond adrenaline fuelled sports. Visit Wales is encouraging all tourism attractions to join in and make a name for themselves because everyone’s idea of adventure is something personal and different. It could be watching sunsets from Snowdon, eating the freshest oysters in Anglesey, discovering great music at Festival Number 6 in Portmeirion or anything that inspires you. As you may know the Brecon Beacons and Snowdonia have been given dark sky status to enhance our natural night sky views, so there is so much going on in Wales right now to push everything it has to offer.
Big names in UK sport are getting behind the campaign including TV stars like Bear Grylls, Tori James (the youngest British woman to conquer Everest), Richard Parks (rugby player turned explorer) and cyclist world record holder Maria Leijerstam.
With so many activities to choose from how will you enjoy your Year of Adventure in Wales? Don’t miss out on the Great Weekend of Adventure on 2nd and 3rd April where many major events will pop up across North Wales as the epitome of the year.
To discover and browse great events, attractions and accommodation in Wales check out the WalesLive website and plan your adventure today.